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XBOX catalogue
Ladies and Gentlemen, we did it! We created a retail catalogue that families kept around the house for months.
How? You ask.
Well, the XBOX 360 had dropped in price to $199 – a price so low that kids could now actually earn one.
A Chore Guide within the catalogue gave a dollar value to a list of household chores. Parents could reward their children with the promise of getting an XBOX provided every chore on the list was completed.
The catalogue became the ultimate win/win device for families all over Australia. Parents got a clean house. Kids got a brand new XBOX 360. And we remained the hot discussion topic leading up to Christmas in over 1.15 million homes.
Showcased in Directory Magazine
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