Sans Forgetica: The font to remember
Universities are fighting for the attention of year 12 students, but connecting with these people is challenging, because they’re pre-occupied cramming for exams. This is where our world-first innovation for RMIT came from.
Working with researchers and academics from RMIT’s School of Design and Behavioural Business Lab, Naked created a new font specifically designed and tested to help students remember typed study notes. It’s called Sans Forgetica.
In just three weeks we’ve pulled in these results:
200,000 Font downloads
659 Million PR reach
6 Million Advertising value
27 Million social impressions
69% Share of category voice
Awards
CANNES LIONS, PR, Silver
CANNES LIONS, Design, Bronze
CANNES LIONS, Direct, Bronze
CANNES LIONS, Industry Craft, Bronze
CANNES LIONS, Direct, Shortlist
CANNES LIONS, Innovation, Shortlist
CANNES LIONS, Creative Strategy, Shortlist
CANNES LIONS, Creative Strategy, Shortlist
D&AD, Product Launch, Graphite Pencil
D&AD, Digital Marketing, Shortlist
CLIO, Digital/Mobile, Bronze
CLIO, Digital/Mobile & Social Media Technique, Bronze
CLIO, Product Innovation, Shortlist
AWARD, Creative / Technological Innovation, Gold
AWARD, Product Innovation, Gold
AWARD, Innovative Product/Service Development, Gold
AWARD, Best Use of PR Amplification for a Campaign, Silver
AWARD, Digital Direct Response, Silver
AWARD, Innovative Typography, Silver
AWARD, Product Design, Finalist
ONE SHOW, Digital Product, Bronze
ONE SHOW, Innovation in Design, Merit
ONE SHOW, Creative Effectiveness, Merit
ONE SHOW, Typography / Typeface Design, Merit
NEW YORK FESTIVALS, Typography, Silver
NEW YORK FESTIVALS, Creative Marketing Strategy/Effectiveness, Silver
NEW YORK FESTIVALS, Best Product & Service Advertising, Bronze
NEW YORK FESTIVALS, Brave Work/Brave Client, Bronze
NEW YORK FESTIVALS, Earned Media, Bronze
NEW YORK FESTIVALS, Avant-Garde, Shortlist
SPIKES ASIA, Innovation Spike
SPIKES ASIA, PR, Silver
SPIKES ASIA,, Direct, Bronze
SPIKES ASIA, Design, Shortlist
PREMIERS DESIGN AWARDS, Communication Design, Best in Category
GOOD DESIGN AWARDS, Communication Branding & Identity, Best in Class
BEST ADS ON TV - Best Interactive