A PLATE SO TOUGH, IT SURVIVED THE POST.
Corelle is the break resistant plate. But just telling people that doesn’t mean a lot.
So we decided to demonstrate it by putting the plates to the ultimate test – a trip through the mail.
We posted plates to a host of media outlets and influencers, from magazine editors to food and lifestyle bloggers.
Written on each plate was a request for recipients to respond via social media if they received the plate in one piece.
Within two weeks we received a 88% response rate with every recipient’s plate arriving intact.
This was one piece of direct mail that not only demonstrated the product benefit, it also spread Corelle’s unbreakable message far and wide to fans and followers of our influential recipients.
Smashing!
Awards
CLIO, Direct Mail, Gold
NEW YORK FESTIVALS, Mailings, Finalist
CANNES LIONS, Direct, Finalist
THE WORK