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LOCAL SEED SPARKS GLOBAL CAMPAIGN
The SHE campaign aligned the spirit of Appletiser with women all over the country by celebrating the fallen shackles of female clichés.
With a tactical media buy which included outdoor, digital and point-of-sale executions, Appletiser’s tongue-in-cheek campaign reinforced and reinvented the characteristics of the modern day woman.
The impact and success of the campaign locally has also encouraged Appletiser to roll it out on a global scale. Sparkle on, indeed.
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